brand New loan originator Lion Inspired because of the popularity of electronic banks like Revolut

brand New loan originator Lion Inspired because of the popularity of electronic banks like Revolut

Motivated by the success of electronic banking institutions like Revolut and N26 the group of committed specialists has added their savings that are own money to begin Lion Lender.

The core team is comprised of professionals who possess substantial expertise in finance, IT, marketing, company development, information protection and legal. They’ve been originating from international banking institutions, major neighborhood IT businesses, fin-tech company, and digital marketplaces. Lion Lender may be the first rung on the ladder to produce an electronic digital bank in Russia.

Their objective would be to boost the economic literacy associated with the regional populace. Everybody needs to have simple and access that is convenient economic solutions without borders – global, and understand obviously all of the advantages and dangers of financial loans.

The organization had been started in 2018. Ever since then the group ended up being focusing on IT-system, general market trends, item development, etc., plus in 2019 the entity that is legal procedure company had been founded and product sales had been launched. Presently, the united team is composed of 28 specialists. The mortgage profile during the brief moment is EUR 2 million, with profits of almost 100 thousand euros.

“Lion Lender” can be a uncommon name brand for the business in Russia. The majority that is overwhelming of MFIs brands in Russia are attached to ‘cash’ or ‘money’. The group made a decision to make use of the European approach in operating business and branding. Furthermore, the scientists found that clients aren’t responsive to the organization title within the loans that are short-term. It’ s most significant to possess an excellent item and exceptional advertising. Lion as an icon of stability, self- self- confidence, and obligation, that will be crucial whenever using cash.

How it functions?

The entire process of acquiring new business is very directly ahead- the customer that is potential for short-term loans online and sees an advertising on the net then extends to Lion Lender’s web site.

Then your customer can decide the mortgage quantity while the loan term they want. The payment terms are visible instantly. Then he or she fills in the application form with the personal information for evaluation and scoring purposes if the client agrees with the terms. Lion Lender then makes use of its CRM that is own system outside integrations for operating the scoring model.

The databases that are external ‘Scorista’ solution- the Russian Government Digital Services and credit bureau info is required to come to a decision regarding the application for the loan approval. In the event that loan is authorized, your client should signal the contract utilising the electronic signature and from then on, the mortgage is awarded in seconds towards the client’s bank card or account. All of the processes just just take significantly less than 20 mins for brand new consumers as well as less time for consistent consumers.

The advanced IT system having a scoring that is external enables approving loans simply to accountable borrowers. Also repeated customers feel the scoring system once again. The scoring model is quiet conservative and rejects significantly more than 90% of the latest applications and over 15% of duplicated applications. Lion Lender intends to take care of the stability amongst the growth that is high of company as well as the loan portfolio quality as time goes by. But, whenever loan defaults, Lion Lender utilizes certified debt collectors to obtain the loan as well as minimizes the losings. =


Currently, Lion Lender has almost 10K customers. The prospective market is individuals over 30 with household, whom understands whatever they require cash for, simply how much as well as for just how long. They don’t make an application for the absolute most or even for a term that is maximum leads to having to pay the mortgage right back reliably as well as on time.

The customer that is typical a household man/woman, 33 years of age with normal earnings around EUR 550, secondary or more education, smartphone and online users. The retention price is finished 50% now. Later on, they truly are intending to boost the coming back clients base to 75%.

The income that is average of clients is fairly high and as a result of the plumped for potential audience, the standard price for Lion Lender is gloomier compared to the industry average of 15.6per cent. Furthermore, the scoring system is performing its task by maintaining the standard price associated with the borrowers low. The goal is to keep up with the standard rate during the present degree, as this is certainly a driver for development in their selected development strategy.

The item

Presently, just one product exists for investment- the loans that are short-term the income (under 1 month). The attention rate is managed because of the Central Bank of Russia, the mortgage price is restricted as much as 1% per time (up to 365per cent p.a.). This is certainly on the basis of the competition.

Presently, the group is working constantly to supply the chance to provide our customers additional solutions like money-transfer, P2P opportunities, long haul loans with payments and mobile application.

The loan that is average brand new clients is just about EUR 140, and also the normal loan quantity for repeat clients is EUR 210. Probably the most regular loan purposes are investing in bills and for household shopping.

Current situation and Future

The Russian marketplace is quite competitive in micro-financing services, so it’s extremely important to possess a great business design. The key rivals will be the solutions which have exactly the same 100% online model as Lion Lender and such young organizations which joined the marketplace recently and currently accomplished quite high brand understanding, for instance, businesses like PlanetaCash or EpicCash and ‘old dogs’ like Zaymer, Moneza, and Ezaem.

Neighborhood legislation could be the challenge that is main Russia. The Central Bank of Russia slice the rate of interest from 1,5per cent a day to at least one% per pay recently and issued brand new legislative initiatives being advantageous to clients but make the micro-financing company more difficult.

Because of Lion Lender’s aim that is main a digital bank in Russia they concentrate on the neighborhood company, but when it’s accomplished, they’ve long-lasting aspiration intends to expand their company abroad.

Let’s welcome the loan that is new on Grupeer platform!